alterna is anti-aging hair care with caviar is a rich and luxurious treatment for mature hair
RESTRUCTURING BOND REPAIR
re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged
FULL HYDRATION FOR INCREDIBLE SOFTNESS Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Best for dry and brittle hair.
Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to thick hair.
Multiplying Volume
BACK TO NATURAL FULLNESS
Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair.
INFINITE COLOR HOLD
70 DAYS OF VIBRANCY AND SHINE
Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair.
CLINICAL DENSIFYING
INFINITELY BETTER HAIR TEXTURE
Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use. Best for thinning hair.
PROFESSIONAL STYLING
UNLEASHED BOUNDLESS CREATIVITY
No need to sacrifice hair health for creative expression. Our Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.
